Future of Print Media Exchange

Changes for Newspapers
by Erica Buchman - Tuesday, 9 February 2010, 03:42 PM


I think that younger generations will expect print news to be as up-to-date as their online sources. The panel had talked about how afternoon editions of newspapers weren't as often read as morning newspapers because of the daily tasks that had to get done, but newspapers may have to give printing more than one edition a day a shot. Online newspapers are practically updated every hour; while that isn't possible for print news, they may have to try print multiple daily editions.

Newspapers will also have to try and find a way to market their papers to younger audiences. Most kids in their early twenties and late teens (and even younger than that) do not read the newspaper at all; papers might need to try to find a way to "hook' younger consumers into reading their paper.

Re: Changes for Newspapers
by Lauren Mennen - Tuesday, 9 February 2010, 03:50 PM

I agree that younger generations will want their news more up-to-date as their online sources because as technology is increasing, everything is becoming more instantaneous. Why wait to read the paper when you can go online and see the same story a day earlier?

I also thought the same thing about how newspapers need to find a new way to appeal to younger audiences. Part of the reason why young adults in their early 20s and late teens don't read the paper is because its layout isn't as catchy as some online news media.

Re: Changes for Newspapers
by Lorraine Metz - Tuesday, 9 February 2010, 03:52 PM

I also agree that print newspapers have stiff competition from Online newspapers since they're easily updated and contain breaking news. It's hard to say if printing numerous editions in a day would be profitable depending on how much information and stories can be written and published quick enough.

Marketing towards a younger audience should definitely be done by newspapers. I don't know many young adults who pick up a paper but know a few who will check out articles online. The only part of a paper I religiously read growing up was the comics. A new marketing strategy should be used to gain the attention of a younger crowd.

Re: Changes for Newspapers
by Jillian Parker - Tuesday, 9 February 2010, 03:56 PM

I agree that getting our information online is easier and more up-to-date.But with that access how far are the newspaper companies going to have to go to get our attention ? It is not what we grew up doing so it will be hard to get us away from the computers, to go out and buy a copy when the younger audience can have it for free.

Re: Changes for Newspapers
by Julio Vizcaino - Tuesday, 9 February 2010, 04:02 PM

There's the only problem, the younger generations are going to rebel against, and are going to find other ways to search for their information. if its about sports ESPN, if its about business its Google Business, i mean c'mon