Integration and New Angles

Integration and New Angles
by James Marino - Tuesday, 9 February 2010, 03:40 PM

I think that many newspapers will have to find a way to better integrate their online media and their print media; whether that means that there should be follow-up stories in either one (main story in print, follow up / more info online) or something to that effect, I personally have never picked up a newspaper in my life. I get all of my information online.

However, usually when I follow news, it is because I particularly enjoy reading the work of a particular columnist, or I like the way a specific publication goes about covering the news. If newspapers (or media companies) are able to find a more uniquely personal way of covering the news, then I believe that they will be more successful at reaching out to the younger, more impatient, tech-savvy generation that we represent. They need to find ways to interest us with their articles and columnists in a similar way that the Colbert Report of the Daily Show have; to use the analogy presented by the panel, spinach doesn't have to taste bad if it is presented in an appealing way.

I expect that news organizations will continue to progress toward online media, but that they will have to find new ways of presenting the news should they want to survive and develop a new base of loyal clientele.

Re: Integration and New Angles
by Vincent Parisi - Tuesday, 9 February 2010, 03:44 PM

I agree that one of the best ways to develop a following for columnists is to develop a unique personality for readers to follow. One of the greatest things about bloggers is that they post what they feel is relevant and put their own spin on the news, similair to that of The Daily Show and The Colbert Report.

Re: Integration and New Angles
by Bradley Zuckerwise - Tuesday, 9 February 2010, 03:52 PM

I completely agree with the personality having everything to do with whether or not you're interested in reading an article. If something is written as if it was taken directly out of a textbook, I will have absolutely no interest in reading about it. However, if something is written in a sense where the writer provides witty commentary, or presents a news story from different angles that will make it more enticing to the reader, I will be more inclined to read it. By throwing humor into the mix, political satirist make it easier for young news enthusiasts to get valuable news, while being entertained.

Re: Integration and New Angles
by Lauren Mennen - Tuesday, 9 February 2010, 04:00 PM

I agree that they should integrate their online and print media in a more interesting fashion rather than what they have now. Follow-up stories is a good idea because it will allow the audience to see they can't have all access to their news online.

I also agree that a more personal way of covering the news will appeal to younger generations. Adding more entertainment to news will definitely be more successful with younger audiences.